For the long run.

The brief was simple, stand out in a saturated category, and strategically set the brand up for business expansion and extensions to come over the next few years (non-profit, fundraising, etc). Establish a voice, point of view, tone, visual language and system that is scalable, recognizable and relatable to a broad customer base. Differentiate user profiles engaging with the platform (are you a customer or a customers’ customer) and ensure we continue to bring soul and leadership voice within the tech & sports realm; owning all-in-one, together.